Example Advisory Board

ClubCorp

Goal: ClubCorp’s Women’s Advisory Board for Organizational Alliances (WABOA) visions was to:

• Form strategic alliances with professional organizations whose membership base matched ClubCorp’s demographic member profile

• Learn more about what professional, high level executive women, especially those who travel a lot, would like in a private club experience.

Initial Steps

• Compile a list of current or past presidents, or the top women in about 20 organizations

• Invite 10 women from organizations ClubCorp selected

• Schedule the meetings

• Plan the agenda along with ClubCorp representatives

Next Steps

• Facilitate the meetings

• Introduce members, ClubCorp executives and regional managers in attendance

• Ensure that ClubCorp’s goals and philosophies were conveyed to WABOA

• Keep communication flowing between us, ClubCorp and women board members

• Discuss private club and ClubCorp experiences and potential uses

• Provide minutes of the meetings to ClubCorp and WABOA members

• Work to establish uniform, yet individual plans for reaching the organizations’ memberships and enrolling them as ClubCorp Business Club members

Examples of Women Involved in the Women’s Advisory Board
for Organizational Alliances

• National Chair of the Board, American Institute of CPAs

• National Chair of Board, Leadership America

• National President, National Association of Women Business Owners

• National President, National Network of Commercial Real Estate Women

• National Past President, Public Relations Society of America

• Founder, The Women’s Museum

• National Vice President, Society for Human Resource Management

• National Conference Chair and Member Benefits Chair, Institute of Management Consultants

• Member, Board of Directors, Meeting Professionals International

• Vice President, North America, Young Entrepreneurs Organization

Top 8 Results

1. Each WABOA member is now a ClubCorp business club member

2. ClubCorp clubs have benefited from a number of national board and task force meetings, golf tournaments, retreats and WABOA member business meetings they would not have previously booked

3. ClubCorp’s visibility is much greater with opinion leaders who are recommending its properties for memberships and meetings to their friends, business colleagues and organizations

4. WABOA members have introduced the alliance with ClubCorp to their membership at their national and international conventions

5. ClubCorp has participated as a sponsor of events, such as NNCREW’s Annual Golf Tournament

6. WABOA members have personally benefited from their relationships with each other in a number of ways

7. Board members have suggested several product ideas that management is currently reviewing for possible inclusion in its new business club model

8. ClubCorp is signing up new members for its Business Clubs as a result of WABOA

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