Alternet.org -
Half-Naked Hot Chicks and Beer: The Sexist
Guyland of the Super Bowl Beer Commercial
The land of beer is a fun and raucous place.
It's also filled with deeply sexist images. Marketing expert Gerry Myers
points out that most Super Bowl ads are aimed at males, yet most money is
spent by females.
Miami Herald August 28, 2009 -
Autodealers
Shift Gears, Hire More Women -
"Even though cars have been
designed, built and sold by men, the new breed of car buyers are women.
Aware of this shift, more dealerships are recruiting women into sales. ``The
future for dealerships has to include more women,'' says Gerry Myers, CEO of
Advisory Link and creator of a forum for women auto dealers."
PDF version
MotivateYourTeen.com -
Interview with Justin Sachs -
"I’d like to introduce you to Gerry
Myers’ new book, Leading the Way to Success, that is co-authored by Dr.
Warren Bennis, Jack Canfield and James Kouzes."
ITWorld -
Laptop gender wars: What your netbook (or Toughbook) says about you
by
Josh Fruhlinger - "Gerry
Myers, CEO and president of Advisory Link,
recalls a move by electronics retailer
Best
Buy
along these lines: "They remodeled the stores spending millions of dollars,
but made real missteps by having a pink area, even with pink balloons and
pink umbrellas to help women out in the rain."
Women's eNews - June 28, 2007, Car-Dealer Daughters Jingle Keys to Gender Gap.
Gerry Myers is quoted about Women Auto Dealers Exec-U-Link.
June 2007 - Gerry Myers wrote a chapter of the book
Marketing to Women: An Introduction for the Institute of Chartered Financial
Analysts of India, edited by G V S Shreedhar.
tompeters! Times - May 2007 -
Why Market to Women: The Bottom-line Case
"Our second guest
contributor, Gerry Myers, is a pioneer in the women's market and the first
author to publish a book on the subject in 1994. She also founded the Meyers
Group in 1980, which specialized in marketing and selling more effectively
to the female consumer."
BigMarketing Blog - February 19th, 2007
Gerry Myers at
Marketingprofs.com provides an insightful female perspective on the
million dollar ads aired during Super Bowl XLI.
In Marketing Magazine, Thailand - June 16-31,
2006
Andrea Learned and Gerry Myers, Women Strategic Marketing Experts: Don't
Overlook to Reach Women
The Kansas City Star - March 26,
2006
At too many dealers, cars are boy's toys
Dallas Morning News - March 26,
2006
Kudos: Honors and awards in the
Dallas-area business community
New York Times - October 26, 2005
To Sell
a Car That Women Love, It Helps if Women Sell It
AdAge - October 12, 2005
Targeting a Powerhouse Female Demographic: Older Women
Washington Business Journal - August 26, 2005
Capitol
Financial Partners helps teenage girls get a read on finances
Daily Journal of Commerce (Portland, OR) - August 4, 2005
Oregon Financial Services Group creates women's advisory board
Mount Vernon Gazette - July 7, 2005
Dolla' Divas Delve into Real Life - Girls
learn financial literacy at the ‘Reality Store.’
The Washington Post -
June 30, 2005
The
Game of Life on a Budget - Va. Program Teaches Girls About Finances,
Priorities
The Washington Post -
June 16, 2005
Free
Life Insurance, and No, There's No Catch
(MassMutual Financial Group's Lifebridge program)
Women's
Enterprise USA - May/June 2005
A Search for Women's Advisory Board
members in Portland, Ore.
Washington Buiness Journal - May 13, 2005
Ladies and cents - The Financial Education Center for Women Entrepreneurs
WSJ - Collegejournal.com - March 13,
2005
Firms
Face Challenge Recruiting Women - WAB's role
Dramatically Different Public Relations - January 17, 2005
Hinrichs Flanagan Financial Launches Women's Advisory Board .
Los Angeles Business Journal - August 2004
Woman
making a difference profile: Kimberly Michel
Findwealth.com -
July 22, 2004
MassMutual's First Financial Group Aims to Help Women Achieve Financial
Independence.
Philadelphia Agency Forms Women's Advisory
Board
The Washington Post -
June 22, 2004
Financial Ignorance Has High Price for Women
Central City View
Women
of Achievement
Boston Business Journal - December 12, 2002
MassMutual sponsors sports-photo exhibit
