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Advisory
Link
Spring 2009
Newsletter |
1408 Melody
Breeze Ct.
Roanoke, TX 76262
817-379-0956
http://www.advisorylink-dfw.com
news@advisorylink-dfw.com |
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Advisory Link has been busy the
first quarter of 2009. We are now fully certified to work with federal,
state and local government agencies as a contractor or sub-contractor.
Thanks to the help of Juliet Morphew with Telelogic, we have added a
DUNS number and CCR/Cage number to our WBENC and HUB certifications. To
view these and our Statement of Qualifications (SOQ), go to
http://www.advisorylink-dfw.com/certifications.html.
Advisory Link booked speeches in April for Women of Influence, Grand
Prairie Chamber of Commerce, the Presidents Forum and Monday Motivators.
We will continue to speak on our new book,
Leading the Way to Success, which is co-authored by Dr. Warren
Bennis, Jack Canfield, James Kouzes, and several other leadership gurus.
Our new presentation, “Ten Keys to Leadership Success: There Isn't a
One-size-fits-all Approach,” will teach the audience the importance of
women in leadership roles, increasing productivity by retaining senior
executives, downsizing with grace and compassion, leading in a
multi-generational workplace and setting and reaching your goals. To
view additional topics or book Gerry for a speaking engagement, go to
http://advisorylink-dfw.com/speeches.html
After a few months’ hiatus, we are
continuing to blog weekly. Check out our
latest blogs.
A few of our more recent ones are about “Saving our Planet,” “Social
Media” and the incredible “Springtime” display that is handmade from
sugar. Additionally, we are now featuring Guest Bloggers. If you have a
topic you would like to blog about, let us know at
gerry@advisorylink-dfw.com.
Speaking of social media, we
have joined Twitter
http://twitter.com/glmyers. We are LinkedIn
http://www.linkedin.com/pub/9/499/130 and also have a presence on
Facebook. We would love to know your experiences with any of the social
media venues, as a businessperson primarily, but also as a friend.
Advisory Link became a
Strategic
Alliance Partner with Wind Enterprises, Inc. Other Wind Enterprises’
strategic partners include:
Commercial Real Estate Women of Atlanta,
Georgia Commission on Women,
National Association of Women Business Owners and
Women in Technology (WIT). Wind Enterprises was founded in 1996 by
entrepreneur Linda Wind. The company is committed to the personal and
professional development of executive businesswomen.
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There are 15 women, or 3 percent, Chief Executive
Officers (CEOs) of Fortune 500 companies. There are an additional nine
female CEOs of Fortune 1000 companies. The women who have reached this
top rank are dynamic, smart, hard working and results oriented. Those
not included in the bio profiles below are:
Patricia A. Woertz, Archer Daniels Midland
Company (#52),
Lynn Laverty Elsenhans, Sunoco (#56),
Indra K. Nooyi, PepsiCo, Inc. (#59),
Carol M. Meyrowitz, The TJX Companies,
Inc. (#132),
Mary F. Sammons, Rite Aid Corporation
(#142),
Andrea Jung, Avon Products, Inc. (#265),
Susan M. Ivey, Reynolds American,
Inc. (#290),
Laura Sen, BJ's Wholesale Club (#291),
Christina A. Gold, Western Union Holdings,
Inc. (#473),
Janet L. Robinson, The New York Times
Company (#637),
Linda A. Lang, Jack in the Box, Inc.
(#694),
Dona D. Young, The Phoenix Companies, Inc.
(#756),
Constance H. Lau, Hawaiian Electric
Industries, Inc. (#764),
Katherine L. ("Kay") Krill, Ann Taylor
Stores Corporation (#793),
Cindy B. Taylor, Oil States International,
Inc. (#872),
Mary Agnes ("Maggie") Wilderotter,
Frontier Communications (#818),
Anne L. Stevens, Carpenter Technology
Corporation (#906) and
Patricia Gallup, PC
Connection, Inc. (#945). |
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Angela Braly (#33),
the only woman to lead a Fortune 50 company, has one of the
toughest jobs in business. Prior to 2007 when she assumed the
role of President and CEO of Wellpoint Inc., a $60 billion company that employs
40,000 associates, Angela served as general counsel and a public
relations executive. WellPoint is the nation's largest health
benefits company in terms of commercial membership. In 2008,
Angela was ranked #4 on Forbes magazine’s “World’s 100
Most Powerful Women” list, and was ranked #5 by Fortune
magazine on its list of the “50 Most Powerful Women.” Previous
positions include managing public-policy development, government
relations, legal affairs, corporate communications, marketing
efforts and social-responsibility initiatives. She managed the
nation's largest Medicare claims-processing business, as well as
the federal employee health-benefits business. Angela, who began
her career as a lawyer in private practice, received her law
degree from Southern Methodist University and her
undergraduate degree from Texas Tech University. |
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Irene Rosenfeld (#63)
was appointed CEO of Kraft Foods in June 2006. She
assumed the post of Chair in
March 2007. Her career goals were always big. Growing up she
wanted to be President of the United States. In high school, she
was an athletic, highly competitive player, who participated in
four varsity sports. For college, she chose Cornell University
because they had a fabulous women’s athletic program. Irene is a
26-year veteran of the food and beverage industry. One of her
many accomplishments was the successful integration of the
Nabisco acquisition by Kraft Foods. Irene also served on the
senior team that led Kraft’s Initial Public Offering in 2001. In
2004, Irene was appointed Chair and CEO of Frito-Lay, where she
accelerated growth and oversaw the development of many health
and wellness offerings.
She
holds a Ph.D. in Marketing and Statistics, a Master of Science
in Business Administration, and a Bachelor of Arts in
Psychology. She is active in The Economic Club of Chicago and
serves on the Board of Directors for the Grocery Manufacturers
Association and the Cornell University Board of Trustees. |
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Ellen J.
Kullman (#81), the 19th
person to be CEO of DuPont, officially took the position on
January 1, 2009. In March 2008, Ellen
was tapped to lead the planning process for growing the
company's international markets. During her career, she
has been a leader in DuPont’s Coatings & Color Technologies,
Electronic & Communication Technologies, Performance Materials,
Safety & Protection, Marketing & Sales, Pharmaceuticals, Risk
Management and Safety & Sustainability.
Ellen was named group Vice President
and General Manager in 2000 with the addition of Corporate New
Business Development and Intellectual Assets Licensing.
Ellen began her career at
DuPont in 1988 as Marketing Manager in
the Medical Imaging business.
She holds a Bachelor of Science degree in Mechanical Engineering
from Tufts University and a Master’s degree in Management from
Northwestern University. She is on the Board of Trustees
at Tufts University and the National Safety Council. |
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Anne M.
Mulcahy (#144) was
named CEO of Xerox on August 1, 2001 and Chair on January
1, 2002. Previously, she was President and Chief Operating
Officer of Xerox and President of Xerox’s General Markets
Operations, which created and sold products for reseller, dealer
and retail channels. She began her Xerox career as a field sales
representative in 1976. In the late 1980s and 90s, Anne served
as Vice President and Staff Officer
for Customer Operations, covering South America, Central
America, Europe, Asia and Africa. Anne
earned a Bachelor of Arts degree in English and
Journalism from Marymount College in Tarrytown, N.Y. In addition
to the Xerox Board, she is of the boards of Catalyst, Citigroup
Inc., Fuji Xerox Company, Ltd., Target Corporation and The
Washington Post Company. Anne is also the Chair of the
corporate governance task force of the Business Roundtable.
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Brenda C. Barnes (#203),
Chair and CEO of Sara Lee Corporation, has been a member
of the Board of Directors since joining the company as President
and Chief Operating Officer in July 2004. Sara Lee generates
more than $13 billion in annual net sales, has more than 44,000
employees worldwide and operates in nearly 200 countries. Prior
to Sara Lee, Brenda had a 22-year career at PepsiCo, where she
served as President and CEO from 1996 to 1998. She graduated
from Augustana College in Rock Island, IL and is currently a
member of the Board of Directors of the Grocery Manufacturers
Association and Catalyst. She recently served as a Director of The New York Times
Company, Avon Products, Inc., Lucasfilm Ltd.,
PepsiAmericas Inc., Sears, Roebuck & Co and Staples, Inc. She is
a member of the steering committee of the Kellogg Center for
Executive Women at Northwestern University. |
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Carol Bartz (#353)
is the CEO and a Director of Yahoo! In April 2006, after 14 years with Autodesk, she
stepped down as Chair, President and CEO. During her tenure at
Autodesk, the company diversified its product line and
increased revenues from $285
million to more than $1.5 billion. Carol previously held
positions at Sun Microsystems, serving as Vice President of
Worldwide Field Operations. Carol holds an honors degree in
Computer Science from the
University of Wisconsin. She was granted an honorary Doctor of
Humane Letters degree from the New Jersey Institute of
Technology, an honorary Doctor of Science degree from Worcester
Polytechnic Institute and an honorary Doctor of Letters degree
from William Woods University. |
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Magazine
for Executive Women
As more women are achieving
higher levels in business, Moira Forbes, daughter of Steve Forbes, will
be publishing a new quarterly magazine aimed at executive women.
ForbesWoman will include news, in-depth reports and columns on
leadership, powerful women, entrepreneurs, net worth and style. |
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As the economy
struggles, more and more companies are realizing that marketing to women
is the best use of their marketing dollars and their best chance for
survival and profits. Companies like Frito Lay have changed their
packaging to attract more women. Convenience, value, more natural
ingredients and relationships are key themes being brought to the
forefront in advertising campaigns.
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How Purple Are You? |
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The Purple Theory® is based on the fact that both feminine and
masculine traits exist in everyone.
If a woman displayed 100 percent of the traits associated
with being a female, such as being more nurturing, leading by
collaboration, expressing feelings more easily, being a better
listener and enjoying shopping, she would be Pink.
By the same token, if a man exhibited 100 percent masculine
characteristics, such as competitiveness, boastfulness, strong drive
for power and money, sports obsessed and less communicative, than he
would be Blue.
However, 99 plus percent of people are in the vast continuum between
the two. While they display characteristics of both genders, they
generally favor one much more. Where you fit on the continuum
is How Purple You Are.
Women
Men
While The
Purple Theory can be applied to understanding your friends, it is
most useful in business situations. Knowing “How Purple Are Your
Employees?” and “How Purple Are Your Customers?” will help you
create good business policies and better marketing messages and
practices.
For more information on The Purple Theory, email
gerry@advisorylink-dfw.com or call at 817.379.0956.
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Place your order for Gerry's new book, Leading the Way to Success.
Our new MarketingToWomen Blog is up and running!
We invite you to read it, comment on it and be an interactive partner in our efforts to enhance companies marketing and selling to women, as well as
helping them recruit, retain and promote women within their organizations.
On our website (www.AdvisoryLink-dfw.com) you
will find we have been busy writing articles for
www.MarketingProfs.com and
Dealer Magazine (also online at
www.dealer-magazine.com)
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Cary Broussard
was named Vice President of Communications at
Wyndham Hotel Group
in Parsippany, NJ.
Regina Montoya
has been elected Chair of
The Parkland Foundation Board of
Directors.
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Valerie Davis,
Principal and CEO of
EnviroMedia Social Marketing,
won the Blazing Star Award from the Women’s Chamber of Commerce of Texas. |
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Marilyn Carlson Nelson, former CEO of Carlson Companies,
one of the largest privately held companies in the United
States, was named one of Forbes magazine’s “The World’s
100 Most Powerful Women.” |
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Michael
P. Gelhausen has been
appointed President of the Mental Health America of Greater
Dallas. |
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Mike Richman,
Vice
President of SHN Presents, announced the first Lexus Broadway
series to be presented at the soon-to-be opened Dallas Center for
the Performing Arts. For ticket information, click
www.dallasperformingarts.org |
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Laurelle
Johnson will be honored as Entrepreneur
Mother of the Year by Working Mother magazine on May 8th. |
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In each newsletter I want to
congratulate a few people for their outstanding achievements or
special recognitions they have received. If you have been honored,
published or have another item of interest, please let me know so I
can share it with others.
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Click
HERE
to download a copy of this newsletter in PDF format. |
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