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Advisory
Link
Summer 2008
Newsletter |
1408 Melody
Breeze Ct.
Roanoke, TX 76262
817-379-0956
http://www.advisorylink-dfw.com
news@advisorylink-dfw.com |
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INDEX |
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What’s New with Advisory Link? |
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Women in High Places in
Marketing (CMO) |
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Trend Watch |
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Quarterly Tip |
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Fascinating Billionaire Women of the World |
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Check Out Our Website and Blog |
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Kudos |
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One of the most fun things I have done this quarter is write an article
titled “Exercise
Anytime, Anywhere: How I lost 25
pounds while continuing to eat chocolate.”
Everyone I mentioned the article to wanted me to forward it to them, so
I thought I would make it easily available to you. As a tease, the first
paragraph is: “Here’s the situation. I hate working out. I love
chocolate and I needed to lose 25 pounds. Not a good combination. But I
did it! Here’s how.” To read the full article, click
here.
Also
on my website is my
new blog,
our Marketing
to Women and
Employing Women quizzes, as well as a few facts you may not know
about women.
In addition, I have
co-authored a book with Jack Canfield, Dr. Warren Bennis, Jim Kouzes,
among others. Leading the Way to Success will be released in late
2008. My chapter deals with how women can increase their leadership
skills and be more successful in climbing the corporate ladder, as well
as what companies need to do to attract, retain and promote talented
women. I discuss how successful efforts in marketing and selling to
women are integrated with leadership development strategies within the
corporation.
Advisory Link is also in
discussion with the Executive MBA program at Southern Methodist
University to work together on a very exciting project. I’ll fill you
in on all the details as the program develops. |
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In spite of tremendous
challenges, many extremely-talented women have risen to or been hired
for the C-Suite position of Chief Marketing Officer (CMO) within very
large and successful corporations.
To better define the
difficulty of this position, Advertising Age stated that research
conducted by Spencer Stuart showed that the average tenure of a Chief
Marketing Officer (CMO) at the top 100 branded firms has consistently
declined. CMO tenure has gone from 23.6 months in 2004, to 23.5 months
in 2005, to 23.2 months in 2006. Compare that to the average tenure of a
CEO, which is 7.9 years, and the CIO, which is 3.0 years. The role of
the CMO is critical to the success of a business. The marketing
department has a tremendous impact on educating potential customers on
the benefits of products and services, as well as making sure its
company understands the needs of the changing marketplace.
In addition to the dazzling
dozen listed below, women like Wendy Yarno (Merck), Judith Sims
(Oracle), Sue Quillin (Tyson Foods), Anne Finucane (Bank of America) and
Julie Gardner (Kohl’s),
are a few of the hard-working, often under
appreciated, CMOs. They all realize the importance of marketing
as the business discipline charged with getting and keeping
customers, thereby generating increased sales and growth. |
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Sarah Robb O'Hagan
was
hired as
Chief Marketing Officer (CMO) of The Gatorade Company, a
division of PepsiCo.
As part of the new
PepsiCo Americas Beverage sector, O'Hagan’s primary
responsibility will be for the U.S. However, she will help
provide strategic direction of Gatorade’s marketing to Latin
America, the largest Gatorade marketplace outside the U.S. Prior
to Gatorade, O’Hagan was with
Nike for nearly six years. Her
marketing efforts at Nike, highlighted by creativity and
brand-building activities, included business leadership and
brand direction for running, women's fitness/teen girl sport,
tennis and sport culture for shoes and apparel.
She has also led
marketing platforms for other high-profile brands such as the
Virgin Entertainment Group, Atari and Air New Zealand. O’Hagan
has an amazing track record of elevating high image, sports and
entertainment businesses while delivering great results. |
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Deborah Meyer
left Toyota to take
the top marketing post at Chrysler LLC. “Meyer, considered a
marketing whiz kid, is the first high-ranking executive to leave
Toyota's U.S. sales office for a position at a domestic
automaker since 1989,” said the Wall Street Journal.
Meyer was responsible for much of the success of Toyota’s
marketing and image. She currently is responsible for creating
marketing and advertising initiatives for the Chrysler, Dodge
and Jeep brands. She oversees sales promotions, brand
positioning and events, as well as strategic direction for the
company's global marketing efforts. Automotive News
recognized Meyer twice as one of the 100 Leading Women in the
Automotive Industry, once in 2000 and again in 2005.
Additionally, she has been inducted into the American
Advertising Federation Hall of Advertising Achievement. |
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Julie Fasone Holder
is Senior Vice President and Chief Marketing, Sales and
Reputation Officer for The Dow Chemical Company. In her 30-year
career with Dow, Holder has held a variety of leadership
positions with local, national and global responsibilities. As a
strong advocate for the advancement of women in the workplace,
she is one of the founders of Dow's Women Innovation Network
(WIN), a network of men and women focused on maximizing the
professional contributions women make to Dow. In 1999, she was
awarded Dow's prestigious GENESIS Award, which is their highest
leadership award. In 2006, the Profiles in Diversity Journal
highlighted her in its feature, “Women Worth Watching in
2007.” The National Association for Female Executives honored
her as their Woman of Achievement in 2007. She serves on The Dow
Chemical Company Foundation board and is also a Consulting
Director for Wolverine Bank. |
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CMO Kathryn Olson is responsible for expanding
Shutterfly’s premium lifestyle brand through results-driven
integrated marketing, merchandising and customer experience. She
oversees Shutterfly’s award-winning products and services,
corporate communications and overall brand positioning including
advertising, customer acquisition and retention, merchandising,
direct-marketing and creative services. Olson has received a
number of industry awards including the Toy Industry
Association’s “Most Innovative,” “Most Educational” and “Overall
Product of the Year” awards, in an unprecedented sweep in 2005,
as well as Ad Week magazine’s “Ad of the Week” award. She
has served on the board of trustees for the Association of
National Advertisers and is a member of the board of trustees
for the Women’s Sports Foundation. |
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Sylvia Reynolds
leads the development of integrated marketing strategies across
Wells Fargo's 80 business lines. She is directly responsible for
brand strategy and advertising, database and experiential
marketing, integrated program and product development, market
research and analysis and marketing technologies. Reynolds
joined Wells Fargo in 2001. Previously, she was EVP of Deposit
Strategy and Support at Bank of America, after serving as EVP of
strategic programs with their residential lending group. She has
also held senior marketing and strategy positions at Ceridian
Employer Services, Citicorp Mortgage and Pulte Homes. |
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As
CMO, Roxanne Taylor heads Accenture's Marketing &
Communications business practice, comprising 600 professionals
worldwide. Prior to being appointed to her current role in 2007,
Ms. Taylor was managing director of Corporate Communications
with global responsibility for the company's media relations,
industry analyst relations and financial communications
strategies and activities. She served as Accenture's key
spokesperson on all corporate matters, managed a team of more
than 60 media and industry analyst relations professionals
around the world and directed the company's external public
relations agencies. |
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Laurel
Richie is responsible
for the Girl Scouts USA brand, communications, publishing,
marketing and web-based initiatives. She is playing a major role
in the rollout of GSA’s new brand strategy, and will help ensure
that a comprehensive media and communications plan is in place.
Prior to her appointment, Richie worked at Ogilvy & Mather for
clients including Campbell Soup, American Express, Oscar Mayer,
Huggies and Pepperidge Farm. She sat on Ogilvy New York's
Operating Board and was a founding member of Ogilvy's Employee
Advisory Council on Diversity and Inclusion. Richie's pro-bono
clients included the Museum for African Art and the New York
Human Rights Commission. In addition, she has mentored young
women as part of the Multi-cultural Advertising Intern Program,
Xavier University's Youth Motivation Task Force and the
Advertising Educational Foundation. Richie is a recipient of the
YMCA's “Black Achiever's Award” and Ebony Magazine's
“Outstanding Women in Marketing and Communications.” |
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Mary Dillon
leads McDonald’s
worldwide marketing efforts and global brand strategy across 118
countries. As CMO, Dillon’s focus includes ongoing innovation in
marketing planning and execution, brand evolution and creative
strategy, children's well-being initiatives, global sports
alliances and marketing talent development. Since joining
McDonald's in 2005, she leads the holistic activation of the
company's sports and entertainment properties, including the
creation of the McDonald's Champion Kids program for the 2008
Beijing Olympics. Prior to McDonald's, Dillon was President of
the Quaker Foods division of PepsiCo Corporation. She has been a
board member of Housing Opportunities for Women and a United Way
volunteer. In 2006, Dillon was named to the Wall Street
Journal's ''Top 50 Women to Watch'' list and in 2007, she
was appointed to the Board of Directors of Target Corporation.
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Mary Beth West,
a 22-year Kraft Foods Inc. veteran, is Executive Vice President
and CMO.
She is responsible for Consumer Insights & Strategy, Integrated
Marketing Communications, Consumer Services, Sustainability and
the Tassimo hot beverage business on a global basis.
Most recently West was Group Vice President, Kraft Foods and
President, North America Beverages Sector. She managed a sector
with more than $3 billion in revenues, comprised of such iconic
brands as Maxwell House coffee, Tassimo,
Crystal Light, Capri Sun and Kool-Aid.
She currently serves on the Board of Directors for J.C. Penney Co.,
Inc. and is a member of the Executive Leadership Council. West
has been recognized for her achievements by the Minority MBA’s
Next Generation of Business Leaders and by Crain’s Chicago
Business in 2001 for their annual “40 under 40” listing. |
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Joan Chow,
now CMO at ConAgra Foods, had previously been Senior Vice
President and Chief Marketing Officer
of Sears Roebuck & Co. Chow’s main goal at ConAgra Foods is to
accelerate demand for the company’s brands using
insights-driven, higher-impact marketing. To achieve this goal,
Chow and her team are focused on building stronger advertising
creative, effective media plans, sustainable customer linkage
and a strong return on marketing objectives. At Sears,
Roebuck & Co., Chow led all aspects of the company’s marketing
efforts. Prior to joining Sears in 1998, she spent seven years
at Information Resources, Inc., where she built top-performing
client service teams. Chow began her career in 1986 at Johnson &
Johnson Consumer Products, Inc. where she brought strong results
and market share gains as a leader of several product lines. |
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Penny
Wilson was Senior Vice
President and CMO at Macromedia Inc. prior to joining
Juniper Networks Inc., the leader in
high-performance networking. With more than 25 years of
marketing and technology leadership experience, Wilson, working
closely with the executive management team, directs Juniper
Networks’ global marketing initiatives. In her role at
Macromedia, she led the company’s worldwide marketing efforts
leading up to and through the successful acquisition by Adobe
Systems Inc. in late 2005. Wilson started her career at Merrill
Lynch International, where she held various positions, including
vice president global information systems.
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Advertising
is changing in our highly evolved technological world. According to
Vorhaus’s research, women ranked watching television as their number one
leisure activity (23%), followed by using the Internet (16%) and playing
free web-based games (10%). Reading magazines (one of the top
advertising mediums used by many marketers targeting females) only
ranked in at 4%. If advertising agencies, manufacturers, service
companies, marketers and retailers aren’t already supplementing their
television, radio and print ads with new advertising vehicles and
creative new ideas, they are missing a tremendous share of the buying
public. Online advertising and product placements on television shows
and in movies is one popular venue. In grocery stores, ads are now
placed on floors, carts and shelves. Banner ads on free gaming web sites
and social networks such as MySpace and Facebook are just a few of the
new tactics that are helping gain and keep market share. In some areas,
school buses are selling ad space. To compete today, you don’t need more
money, just better placement or use of the dollars.
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In Tough Times,
Making the Right Marketing Decisions Are Critical
In order to reach
the most important market segment, allocate part of your marketing
budget to a method that has measureable results and a proven track
record of success.
A Woman’s Advisory
Board will help you:
- Increase your
customer base
- Find and obtain
your ideal customer
- Target the
person who spends $.85 of every dollar
- Engage not just
her, but her extensive network
- Keep existing
customers loyal
- Recruit and
retain qualified employees
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Fascinating Billionaire Women of the World |
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According to
Forbes, in 2008 there are 99 female billionaires, 16 more than last
year, which is nearly 9% of the world's 1,125 billionaires.
While these women enjoy luxuries most of
us will never experience, it is somewhat comforting to know that many of
these remarkably wealthy women have tremendously successful careers,
developed highly-regarded philanthropic endeavors and have built their
financial empires themselves with unstoppable ambition. Others have
inherited their fortunes, often building onto what they were given.
Of the 12 Forbes selected to mention, 10
are self made, having built their vast fortunes themselves. Of those,
we've picked six to briefly highlight. Click
here to read
the full story.
Of course we are all familiar with
Oprah Winfrey, daytime television icon and media mogul. She rose
from humble beginnings in rural Mississippi to a powerful force amassing
a fortune along the way.
Meg Whitman,
the former president and Chief Executive Officer of eBay, built the
popularity and traffic of the auction site and oversaw it through a
decade of digital booms and busts. She is now one of the most
influential women in Silicon Valley.
Billionaire J.K. Rowling, at one
time a single mother on welfare, rose to fame and fortune by penning the
dearly-loved Harry Potter series. Her books, read around the
world, have made her one of the most successful authors of all time.
Only 43 years old, Chinese property
developer Zhang Xin runs SOHO China with her husband and power
couple counterpart Pan Shiyi. She is one of a growing number of women
entrepreneurs revolutionizing China's business culture.
Two Spanish sisters, who inherited their
fortune, chose to remain active in the business. Alicia and
Esther Koplowitz took over their late father's multi-million dollar
construction business back in 1989. Today, Esther heads the family's $13
billion (sales) construction group while Alicia is setting up Spain's
first hedge fund.
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Our new MarketingToWomen Blog is up and running!
We invite you to read it, comment on it and be an interactive partner in our efforts to enhance companies marketing and selling to women, as well as
helping them recruit, retain and promote women within their organizations.
On our website (www.AdvisoryLink-dfw.com)
you will find information on our
ExecULink groups,
Women's
Advisory Board programs, numerous
facts on women
resources, and a lot more.
When you visit our website,
check out the Marketing to Women or Employing
Women brief quizzes on the home page, as well as the Facts about Women section.
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Linda Glauben,
VP of
Sales for Mentis Group, received the prestigious Volunteer of
the Year award from the North Dallas Chamber of Commerce.
Dorcie Farkash,
owner of T W Design, on the completion of their new website
www.twdesign.com
The San Francisco Bay
Area Agency, a local office of MassMutual Financial Group,
announced that Tony Delumen, a four-year agent, has
earned the title of Top Premium Producer over all 4400
MassMutual Life Insurance Company agents nationally.
Elysia Ragusa,
President Corporate Services East, The Staubach Co., was named
number one in women in commercial real estate by D Magazine. |
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Lisa Pierce
was nominated for Small Business Owner of the Year by the
Greater Springfield Chamber.
Rong Shen, Diana Scheel
and Leslie Davies were recipients of MassMutual Financial
Groups 2007’s Freshman Five recognition, which each year is
given to the top five new agents from across the country who
excelled in production while being role models in their
agencies.
Miriam Muley’s
on the completion of her
book,
The 85% Niche: The Power of Women
of All Colors
Rebecca Boenigk,
Chairman and CEO of Neutral Posture, Inc., is the first woman to
hold the prestigious position of President of the Business and
Institutional Furniture Manufacturer’s Association (BIFMA). |
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Christy L. Shaffer, Ph.D.
President & CEO
Inspire Pharmaceuticals |
Ping Fu
Chairman, President & CEO
Geomagic |
Peggy Fleming
U.S. Olympic Figure Skating
Gold Medalist |
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Christy Shaffer,
Ping Fu and
Peggy Fleming were recipients of the Charles & Colvard’s “Women of Brilliant Achievement”™ award, which honors
women who have realized outstanding achievements, positively
influenced their communities and empowered a generation along
the way. |
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In each newsletter I want to
congratulate a few people for their outstanding achievements or
special recognitions they have received. If you have been honored,
published or have another item of interest, please let me know so I
can share it with others.
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Click
HERE to download a copy of this newsletter in PDF format. |
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