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Advisory Link has been
busy with our blog, Twitter, Linked In and additional social networking
sites. Because the newsletter is quarterly and so many other means of
communication are instantaneous and reach many more readers, we’ve
decided to make this our last official newsletter and devote more time
to our blog and interactive venues.
Please follow my
thoughts, actions, etc. on the following networks:
Look forward to
connecting with you through these sites.
While NFL teams
are just beginning training
camp, Super Bowl advertisers are already thinking about what they can
create for the 2010 Super Bowl that will grab attention of both male and
female viewers. At least the smart ones are. In the past three years, I
have written columns for
www.MarketingProfs.com on the annual ads that are created to WOW the
audience which you can find
Sad to say, the vast majority of Super Bowl commercials don’t create
enthusiasm and are targeted at a young male demographic. While that may
be good for some ad buys, the Super Bowl has a much more diverse
demographic, with nearly 50% of the audience being women.
Simple equation: women make up nearly 50% of
the Super Bowl viewership + spend about 85% of the money = create ads
that resonate with women, as well as men.
Advisory Link is continuing our excellent
Women Executives and Business Owners Exec-U-Link
Automotive Women Dealers Exec-U-Link. These two
amazing groups have stood the test of time and value by continuing to
thrive and support our elite members.
Lastly, Advisory Link
part of a core group of executive women (Linda Wind of Wind Enterprises
and Cheryl Jensen and Sara Smith of C & S Knowledge) working with
corporations to enhance their leadership development through the
Pathways to Performance programs. For more information,
Having recently celebrated July 4th, it seemed
like the perfect time to recognize the women of the military service who
have spent their careers protecting our freedom. This newsletter will
focus on a few of the extraordinary women who have helped shape our
country as well as the opportunities that exist for women in the armed
These women have received numerous awards
and recognition throughout their entire careers.
They are heroines,
trailblazers, role models and woman of dignity and integrity.
It wasn’t until 1970 that the Army had its first One-Star
General. Brigadier General Anna Mae Hays was the first woman in
the U.S. Military to be promoted to a general officer rank after being
appointed by President Richard Nixon. She was Chief of the Army Nurse
Corps from September 1, 1967 to August 31, 1971. Later the same day,
Elizabeth P. Hoisington was also promoted to Brigadier General.
Currently there are 21 female Generals in the Army.
According to the 2003 U.S. Census, there are
approximately 215,000 (approximately 15 percent) women who serve in
America's active duty military.
Below are women who have
achieved the highest ranks within the Army, Navy, Marines, Air Force and
Besides their strict code of ethics and discipline, many
have a sense of humor. General Ann Dunwoody mused, "You know what they
say, behind every successful woman there is an astonished man."
history in 2008, after 33 years in the army, by being the first
female Four-Star General. Dunwoody comes from a family of
military men dating back to the 1800s. Her father is a decorated
veteran of World War II, the Korean War and Vietnam. Her
husband, Craig Brotchie, served for 26 years in the Air Force.
In June, 1976 a year after graduating from the State University
of New York, Dunwoody received her Army commission. Her first
assignment was at Fort Sill. She later served in Germany and
Saudi Arabia. After graduating from the Command and General
Staff College in 1987, she was assigned to Fort Bragg, NC, where
she became the 82nd Airborne Division's first female Battalion
Admiral Grace Hopper
was often referred to as the first woman Admiral in the Navy.
Hopper retired from the Naval Reserve with the rank of Commander
at the end of 1966. She was recalled to active duty for six
months in 1967, but her orders were changed to say she was
needed indefinitely. In 1977, she was appointed Special Advisor
to Commander, Naval Data Automation Command (NAVDAC) until she
retired in 1986, at the age of eighty. In 1983, a bill was
introduced and was approved by the House to promote Captain
Hopper to Commodore by a special Presidential appointment at the
age of 76. Her rank was elevated to Rear Admiral in November
Rear Admiral Fran McKee,
who joined the Navy in 1959, was the first female selected for
the post of Flag Officer in 1976. She was promoted to Admiral
and later to Rear Admiral. Her promotion marked the second time
a woman had been made Admiral. McKee graduated from the
University of Alabama with a degree in chemistry. She entered
the Navy after her undergraduate studies, as U.S. troops were
being deployed to the Korean War.
Later, she received a Master's Degree in International Affairs
from George Washington University. Admiral McKee retired from
active duty in 1981 as Director of Human Resources Management in
the Office of the Chief of Naval Operations in Washington.
Lieutenant General Carol
A. Mutter was the most senior woman
officer and the first woman to receive the rank of Lieutenant
General in the U.S. Marine Corps in 1996.
In addition to holding a
B.A. degree in
Education and an honorary doctorate from
the University of
Northern Colorado, General Mutter has a M.A. degree
in National Security and Strategic Studies from the
In 1988, she joined
the United States Space Command, J-3 (Operations) Directorate in
Springs becoming the first woman to gain
qualification as a Space Director. Mutter became the Division
Chief responsible for the operation of the Space Command Commander in Chief's Command Center. She retired from the Marine
Corps on January 1, 1999.
Vice Admiral A. Patricia
Tracey was the first woman in the U.S.
Navy to achieve the rank of Vice Admiral, as well as being the
senior ranking woman officer in the U.S. military service.
Tracey received a
completed Women's Officer Candidate School and was commissioned
in 1970. She earned a
degree, with distinction, in
Research from the
Postgraduate School in
In 1996, Tracey was nominated for appointment to
the grade of Vice Admiral
and assigned as Chief of Naval Education and Training.
She later became Deputy
Assistant Secretary of Defense. In 2001, Tracey was assigned as
Director, Navy Staff, Office of the Chief of Naval
Operations, Pentagon, Washington, D.C. She
retired in 2004.
Claudia Kennedy was the first woman in
the Army and the third in the U.S. military to earn the rank of
Three-Star General in 1997. She is a graduate of
the U.S. Army Command and General Staff College and the U.S.
Army War College. She assumed the position of Deputy Chief of
Staff for Intelligence, Headquarters, Department of the Army in
1997. Her assignments include: Commander, 3d Operations
Battalion, U.S. Army Field Station Augsburg, Germany; Commander,
703d Military Intelligence Brigade and Field Station Kunia,
Hawaii. Kennedy is a member of the Military
Intelligence Hall of Fame. She retired in 2005 after
serving for 32 years.
Lieutenant General Leslie
F. Kenne, U.S. Air Force, was promoted
to the rank of Three-Star General in 1999. Kenne
entered the Air Force in 1971 as a distinguished graduate of
Auburn University's ROTC program. With a brilliant military career, she
served as Deputy Chief of Staff for Warfighting Integration,
Headquarters U.S. Air Force, in Washington, D.C. She was
responsible to the Secretary of the Air Force and the Chief of
also provided guidance and direction to four field operating
agencies: the Air Force Command and Control & Intelligence,
Surveillance and Reconnaissance Center; the Air Force
Communications Agency; the Air Force Frequency Management
Agency; and the Air Force Agency for Modeling and Simulation.
Rear Admiral Vivien S. Crea
was the first woman promoted to the rank of Rear Admiral in
the second highest position in
the U.S. Coast Guard.
As second in command of one of the United States Armed Forces,
she is the highest ranking woman in the history of the U. S.
Military. She was the first woman from any service to serve as
the Presidential Military Aide and carried the nuclear football
for President Ronald Reagan
for three years.
Crea assumed command of the Coast Guard Atlantic Area. The
post of Operational Commander for all Coast Guard activities
covered 14 million square miles and involved 33,000 military and
civilian employees and 30,000 auxiliarists.
She served concurrently as Commander, Coast Guard Defense Force
Brigadier General Clara
Adams-Ender was the 18th Chief of the
Army Nurse Corps and served in that position from 1987 to 1991.
She joined the U.S. Army Nurse Corps in 1961. Adams-Ender rose
from a staff nurse in the Army Nurse Corps to become the Chief
Executive Officer for 22,000 nurses, a Brigadier General and
Director of Personnel for the Army Surgeon General. After
training a generation of Army nurses, she was named
Vice-President of Nursing at the prestigious Walter Reed Army
Medical Center, the largest health care facility in the
Department of Defense. She retired in 1993 after having served
more than 30 years.
was one of only six women in U.S. Marine Corps history to
achieve the rank of General, and the only one of Latino descent.
She began her military career at Parris Island, SC in 1974.
In 1980, she was assigned to Woman
Recruit Training Command, where she served as a Series
Commander, Executive Officer and Battalion Operations Officer.
Salinas was relocated to Marine
headquarters in Quantico, VA, as Director of Personnel
Management, responsible for positioning 202,000 Marines around
She earned an MA degree from the
College and is a graduate of the
Warfare School and the Naval War College’s Command
and Staff College.
Peer coaching is
providing more executive women with resources, relationships and a venue
for reflections and solutions. In these days when so much communication
is via technology, personal relationships need to be cultivated,
nurtured and developed. High level women and business owners often find
it really is lonely at the top and need a confidential community of
like-minded and talented women to:
more about professionally facilitated peer coaching groups and how they
can help you, click
or call Gerry at
Discuss challenges and find meaningful and useful
Share best practices
Build relationships outside their companies
Participate in both professional and personal growth.
economic times, spend your marketing dollars wisely. Women purchase the
majority of goods and services at work and at home. Advertising’s main
purpose is to sell products, not just provide entertainment or win
awards. Make sure your messages are consistent, appeal to women and move
them to action.
Place your order for Gerry's new book, Leading the Way to Success.
Our new MarketingToWomen Blog is up and running!
We invite you to read it, comment on it and be an interactive partner in our efforts to enhance companies marketing and selling to women, as well as
helping them recruit, retain and promote women within their organizations.
On our website (www.AdvisoryLink-dfw.com) you
will find we have been busy writing articles for
Dealer Magazine (also online at
Riley, Founder and CEO of Clientele,
was the only woman to receive one of Northwood University’s
Outstanding Business Leaders 2009 Awards.
Lena Claxton, Nicolina A. Stewart and Jena Gardner
were named to the Enterprising Women Magazine’s National
General Manager Marketing/Strategy at Audi of America, LLC, was
Women to Watch in 2009.
Alpha & Omega Couriers and Delivery Services, Inc.,
received the 2009 National NAWBO Businesswoman of the Year
Founder and President of JDCommunications, Inc, was recognized
as one of the "10 Top PR Specialists" for 2009, an honor
presented annually by a Massachusetts’ Women's Business
Roberts, political commentator for ABC
News, senior news analyst for NPR News, and bestselling author,
will be the recipient of the 2009
WNBA Inspiration Award.
Black, Patricia Peiser,
Betty Regard, Roslyn Dawson Thompson and Nina Vaca
received the 2009 Maura Women Helping Women Award.
Timothy C. Flanagan,
Jr., CLU, ChFC, CFP® and general agent, announced his agency,
Hinrichs Flanagan Financial, has been ranked eighth on
Business Leader Media’s list of “Top 100 Small Businesses in
In each newsletter I want to
congratulate a few people for their outstanding achievements or
special recognitions they have received. If you have been honored,
published or have another item of interest, please let me know so I
can share it with others.
to download a copy of this newsletter in PDF format.