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Roanoke, TX 76262
Happy New Year! It’s great to be starting a new year by announcing
my soon-to-be released book, Leading the Way to Success.
Co-authored with Jack Canfield, Dr.
Warren Bennis, James Kouzes and others, my contribution focuses on:
Differences in men’s and women’s
How women can
augment their leadership skills
organization should devote resources to advance women’s leadership
What should an
organization do to strengthen its number of female executives
female leadership correlates to more successful marketing to women,
i.e. increased market share
Examples of successful campaigns,
practices and policies
Trends for future growth and
profitability with the ultimate consumer - women
During the next decade, organizations
must educate themselves to understand what she wants and how to
reach her, whether she is an employee, client or customer.
to order at our
Additionally, Gerry Myers has been
working on developing a number of presentations for both profit and
non-profit organizations. If you would like to review the topics,
discuss a customized presentation or book Gerry to speak at your
meeting, conference or other venue, click
Last year, Advisory Link was honored to work with Juli Ann Reynolds, CEO
of Tom Peters Company, on
The Women’s Cultural Study sponsored by KPMG. This ground-breaking
study, just released after months of research, was designed to measure
the cultures and determine specific characteristics of women-led
companies and departments. The research will provide valuable
information to assist businesses in retaining top-level women by providing
insights that can be used to change corporate cultures. Click on the
link above or the image to the right to view the study.
Advisory Link has formed a joint
venture with Don Everett, President of Workforce Interactive, an Irving,
Texas-based firm that specializes in human values assessment tools using
a Nobel Prize-winning science, will be a guest blogger on our website.
The blog discusses the differences in reasoning patterns between men and
women. To read his
and other blogs, click
Additionally, Advisory Link has established a
strategic alliance with Juliet Morphew, founder of Telelogic Consulting Group (www.telelogicgroup.com).
They specialize in increasing the presence of, identifying a place for
and winning contracts for small businesses in the federal market through
various means including diverse partnerships with Fortune 500 companies.
The “greening of America” is still a
relatively new movement. The women below work in very diverse
industries. Some have made monumental contributions and created
international empires; others work to provide a healthier lifestyle for
the kids in their hometowns. Many of the women realize their decisions
are costly, at least initially. Even though slimmer profits are a result
of many of these choices, there is a public service aspect to their
efforts and the desire to create something for the common good. They
know their businesses aren’t cramming landfills, supporting producers
that pollute the air and soil and destroying surrounding ecosystems.
People concerned about our planet hold one thought in common – that more
government support for greening efforts through subsidies, incentives or
rebates might propel more businesses to go green. This would lead to
consumers having more variety and less expensive access to eco-friendly
supplies and services.
Jacquelyn A. Ottman, author,
international speaker and founder of
Ottman Consulting, is
considered by many to be the foremost expert on green marketing
and eco-innovation. With over 20 years of experience, she
is a pioneer in
environmental-friendly building. She has provided sustainability
solutions to more than 60 Fortune 500 corporations, as well as
entrepreneurial firms and government agencies. Jacquelyn wrote
three books on the subject long before today's green marketers
had even heard the term. Her book,
Green Marketing: Opportunity for
Innovation 2nd Edition, is called the
"definitive work on the subject" by the American Marketing
Association. It was named one of the top business books of the
year and has been translated into six languages. She was
co-chair and keynote speaker for SustainableBrands ’08, the
leading conference on the topic.
Roxanne Quimby and Burt
Shavitz, co-founders of
Burt’s Bee’s Inc., started making
beeswax candles in Maine in 1984, as a by-product of Burt’s
honey business. At their first craft fair, they sold candles
totaling $200. By the end of the first year, sales rose to
$20,000. A few years later, after discovering a 19th century
book of home-made personal care recipes, they were making half a
million candles a year, as well as natural soaps and perfumes.
By 2006, Burt Bee’s was the leading manufacturer of
earth-friendly natural personal care products, with sales
topping $250 million. They currently manufacture over 150
products, which are carried in nearly 30,000 retail outlets in
the U.S., U.K., Ireland, Canada, Hong Kong and Taiwan. She
helped conserve 185,000 acres of Maine forest land through
personal purchases and her relationship with The Nature
Conservatory. Roxanne sold the company in 2003 for more than
founder and designer of
The Adele Wechsler Collection, was born
and raised in Durban, South Africa. There she studied fashion
design at the renowned Natal Technikon. After starting her
career, she married and immigrated to Canada. The Adele Wechsler
Collection originally became synonymous with streamlined,
light-weight, alternative wedding gowns. Following success in
this arena, she
created her eco-couture line of wedding gowns by using
Hidden unexpected organic elements, like the
exotic hibiscus, the orchid or delicate pansies and lilies
appear as embroidered applications and hand-crafted flowers.
Her gowns prove that eco-friendly can
be elegant, modern, fashion-conscious and timeless. Adele
also introduced her Hello Africa collection comprised of gowns
that incorporate a humanitarian component with women in Africa
doing the beadwork while earning fair-trade wages.
co-owner of the Inn
Serendipity Bed & Breakfast, embodies the
growing "ecopreneuring" movement: innovative entrepreneurs who
successfully blend business with making the world a better
place. Lisa and her husband own the award-winning Inn
Serendipity Bed & Breakfast, which is totally powered by the
wind and sun. It features vegetarian breakfasts prepared with
ingredients harvested from the Inn's organic gardens. The
innkeepers have co-authored three books on how to start a green
business or green the one you have: ECOpreneuring,
Rural Renaissance and Edible Earth Vegetarian Cookbook.
In addition to being a distinguished
W.K. Kellogg Food & Society Policy
Fellow, she directs Midwest Organic and Sustainable
Education Service’s (MOSES) Rural Women's Project, an innovative
initiative designed to raise the voice of women in agriculture
by providing networking, training and support.
Dawne Burke and
Patricia Feldman, co-founders of
Green Quizine, know how
important it is for kids to eat healthy lunches at school. Green Quizine menus are organic and all natural foods that contain no
pesticides or preservatives. Students select what they
want to order. Wraps, salads and grilled brie sandwiches are just
some of the items available. Everything Green Quizine uses is
fresh and most of the produce is even grown in Florida. The
meals, which include a main course and side item, cost between
$4.50 and $5.00. Currently they only work with private schools
delivering several hundred meals at lunch time Monday through
Thursday. Dawne and Patricia believe in their mission of
continuing to develop a green business that provides healthy
lunch alternatives for the community’s children.
Environmental Systems Manager (ESM) of the
Fairmont Chateau Lake Louise
Hotel in Canada, knows that hotels around the globe are
competing for customers in a changing world that is demanding
green. A recent survey found almost 20 percent of travelers
choose hotels because of their environmental practices,
including housekeeping services that only use non-toxic cleaning
agents. In 2008, the Green Building Council had only certified
four U.S. hotels as "green," while more than 800 office
buildings had its seal of approval. Jackie was a key component
in establishing benchmarks to building energy-efficient hotels. Jackie's book, Simply Green Parties, provides tips to hotels and
families on throwing green parties. A few of her environmentally
friendly suggestions are: creating e-vites rather than mailed
invitations; serving organic and locally grown food; and using
recyclable plates, utensils, decorations and centerpieces.
(left) and Jennifer Dundas (right), co-proprietresses of
Blue Marble Ice Cream, decided to make
their retail establishment eco-friendly. Having a green business
required a commitment and
considerably more education, research, time, effort and money
than going the conventional route. They used all non-toxic
materials in the build-out of the shop. The ice cream is made on a farm by
a fourth-generation ice cream maker, who uses only dairy from
organic, grass-fed cows and organically grown sugar. All serveware is biodegradable. Children are fascinated by the spoons,
which are made of corn rather than plastic. Many take samples to
show their teachers. In turn, the teachers are introducing the
corn spoons to their school cafeteria’s staff. Alexis’ and
Jennifer’s philosophy is showing people, especially the young
how, with just small, simple changes, they can help the world
Browne, founder of
lifelong asthmatic. She began her green journey when she was
looking for ways to improve her and her children’s
environment. Gay built the first green home in Los Angeles’
Pacific Palisades in 1994. In researching and working with green
home developers, interior designers and furniture dealers, she
found that there was a wealth of green options, but no easy way
to find them. In 2005, Gay developed a guide to help people
green their lives on a daily basis.
Greenopia, which conducts extensive research on the
companies in their guides, are in
Los Angeles, the San Francisco Bay Area and New York City. She
plans on producing guides for more than 20 other cities
including Chicago, Denver, Seattle and Portland.
A. D. Powers, a
& Company, is a
Building Advisor LEED
provided business management,
project development, project management
building consulting for O'Brien & Company
since 2001. Her current job responsibilities include managing
the green building
and Leadership Energy
and Environmental Design (LEED) consulting team
at O’Brien & Company
and conducting training
programs. She provides technical
development, storm water
green building materials
She is a graduate
of the Sustainable
instructor for the "Sustainable
session of the program
and is completing a
degree in Landscape
Beth Colleton, Vice President of
Green Is Universal at NBC, rolled out a
massive, multi-platform programming and community affairs effort
November 16th - 23rd. Throughout the week,
"Green Your Routine” offered more than 150 hours of
environmentally themed programming that educated consumers on
easy, practical and economical ways to be green. Additionally,
she also oversees NBCU's ongoing effort to reduce its greenhouse
gas emissions, by implementing more energy efficient practices
within the company, across its operations and facilities.
Beth also participates annually in the
"Hollywood Goes Green" conference, which addresses environmental
issues in entertainment and media. Prior to NBC, Beth was
head of corporate social responsibility for the National
Football League for 15 years. She was responsible for building
one of the most comprehensive philanthropic agendas in the
is Going Green
More people are researching and
purchasing ways to green their lives and preserve their environment. To
reach these consumers, especially women, companies need to make sure
they themselves are demonstrating eco-friendly behavior. Additionally,
their products and services should be evolving to fill this need.
To balance the initial cost of going green,
businesses and individuals can reap a return on their investment in
energy and water savings, as well as enjoy a sense of pride and personal
Make sure you
realize how important green is to your customers and clients, and let
them know about any upgrades in your facility, vendors or products that
are environmentally sound, natural or involve conservation.
Hotels Go Green
be certified green by the
U.S. Green Building Council, buildings
must adhere to the Leadership Energy and Environmental Design (LEED)
Standards. The criteria includes recycling construction waste,
locating near mass transit, planting water-efficient landscaping,
installing windows that open and use solar tubes, choosing
lower-energy elevators, using certified wood and other recycled
materials, and covering rooftops with tiles made from recycled tires
or planting a green roof cover.
Toyota of Rockwall (Texas) dealership, owned by Steve and Barbara
Jackson, is the first LEED Gold Certified auto dealership on the
planet. From cabinets in the lobby that are made of recycled
agricultural waste to the tile accents made from recycled glass
bottles, every detail was taken into account to make this facility
landscaping consists entirely of native plants, minimizing the
amount of water, fertilizer and pest control products needed. Four
cisterns collect water from the roof and from the condenser units
for the air conditioning. These cisterns provide water for both the
and car wash.
To involve the personnel as
well as the facility in the process, employees are encouraged to
recycle. Those who carpool or drive hybrids to work are given
special close-in parking.
Along with additional focus
in the automotive industry on greener dealerships and products, the
hospitality industry is also putting more energy in that direction.
Hotel guests, especially women, are
becoming more discerning in their choices of hotels, with green
being one of the major factors in the selection of a particular
hotel or chain. From a business perspective, green facilities
consume less energy, use less water and create less waste.
more than 3,000 properties is the leader for being the most
innovative and green in the hotel sector. Their first
green-certified hotel, in College Park, Md., uses 33 percent less
electricity than a comparable property. Marriott has partnered with
Conservation International and is the first major hotel company to
calculate its carbon footprint and launch an aggressive worldwide
campaign to lessen its impact.
The Fairmont Hotels have been
implementing energy-saving measures for years. All front-desk
computers in North America are run on wind power bought from a
sustainable energy co-operative. Several of its golf courses are
irrigated with recycled water and Audubon certified sanctuaries are
protecting the environment by maintaining precious wildlife
Accor North America
and its Sofitel Hotels recognize that alternative energy sources are
important whether you have only a few facilities or thousands. They
recently signed an agreement with Community Energy Inc., a wind
energy supplier, to purchase clean, renewable, wind energy for its
nine U.S. locations.
green suppliers and products become more plentiful, more businesses
will join in the “Green Revolution.”
Place your order for Gerry's soon-to-be
released book, Leading the Way to Success.
Our new MarketingToWomen Blog is up and running!
We invite you to read it, comment on it and be an interactive partner in our efforts to enhance companies marketing and selling to women, as well as
helping them recruit, retain and promote women within their organizations.
On our website (www.AdvisoryLink-dfw.com) you
will find we have been busy writing articles for
Dealer Magazine (also online at
Zastocki, President and CEO
of Chilton Memorial Hospital, is the 2008 recipient of the
Garden State Woman of the Year "Gets It" award.
CEO of Private Eyes, Inc.,
was named one of the 2009 Women's
Business Enterprise Stars by the Women's Business Enterprise
Angela Otis, Vice
President and Chief Financial Officer of U.S. Insurance Group
Sales and Distribution, and Karen Phelan, Vice President
of New Business, Life Underwriting and Top Blue Services, U.S.
Insurance Group Risk Management, are MassMutual Financial
Group’s AAX MVPs for 2008.
Louise H. Courtelis,
a successful international businesswoman, noted philanthropist
and longtime supporter of higher education was one of three
inductees to the Florida Women’s Hall of Fame. The other two are
Senator Gwen Margolis, whose historic achievements in
office have paved the way for many other women and Betty
Sembler, who has spent more than three decades fighting the
war on drugs. In 1976, she and her husband became founding
members of Straight, Inc., a nonprofit drug treatment program
that has helped more than 12,000 young people across the
SRB Communications, LLC, received the prestigious Top 100
Minority Business Enterprise Award. The
award pays tribute to outstanding women and minority business
owners in Maryland, Virginia and the
District of Columbia.
has a new position at La Duni Bakery in Dallas and was in charge
of producing their Christmas exhibit at North Park Center.
Julie S. Waldron,
owner of Proforma Total Business, has been named "Protégé of the
Year" by the Allstate Minority and Women Emerging Entrepreneurs
Program, a joint venture by the University at Buffalo School of
Management's Center for Entrepreneurial Leadership and the UB
Center for Urban Studies.
Julie Gordon of
Teaneck is the 2009 recipient of the Women’s Excellence in
Leadership Award from the Alfred University Women’s Leadership
Center in New York.
In each newsletter I want to
congratulate a few people for their outstanding achievements or
special recognitions they have received. If you have been honored,
published or have another item of interest, please let me know so I
can share it with others.
HERE to download a copy of this newsletter in PDF format.